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V7: Launch day

Expanded site, new design, same me

A still from the film Dr. Strangelove, a man riding a nuclear bomb like a bucking bronco

I started redesigning this site in January of 2020. Remember January of 2020? We didn’t know we were living in the Before Times. There were still a few people in the White House who weren’t Fox News hosts or meme coin shills or raw milk evangelists. Our tech bro billionaires hadn’t yet entered the endgame of their persistent campaign to annihilate whatever sense of objective reality we once shared. We were so young.

I wouldn’t have guessed it would take me nearly six years to get to launch day, but I always knew better than to think it would go quickly, because it wasn’t just a redesign, it was an expansion. I had set out to reclaim thousands of pieces of myself that had been scattered across the internet, and to give them a unified structure and coherent presentation. If I had kept my head down as I initially hoped to, I might have sorted it all out in under a year. But that would have been a much rougher draft than the seemingly simple site we’re looking at today.

Instead, I let myself step away for months at a time, giving ideas time and space to percolate both consciously and subconsciously, and at a distance from the work itself. Every time I came back to it, my vision for the final product, as well as how I would get there, was both more expansive and more refined. Eventually the product caught up to the concept, and though there are plenty of improvements I plan to make in the coming months, I ran out of reasons to say the site wasn’t ready to be out in the open. So here we are: Welcome to RobWeychert.com V7!


The blog, which a friend has likened to a collector’s edition box set, is where most of the action happens. It’s a multi-decade timeline that includes anything I deemed worthy of sharing that has a date attached to it. It collects, among other things, most of what I’ve posted over the years on my own domains, various social networks, and other places around the web and beyond. It’s a lot, and I don’t pretend it’s all gold, so, to sidestep the common blog pitfall of becoming a reverse-chronological burial ground, I’ve wrangled its mountain of metadata into a variety of browsing pathways to help visitors find stuff that might interest them. These are all succinctly described and easily accessible on the Blog landing page, but here’s some additional context:

  • Highlights: For anyone who doesn’t know where to start, this handpicked collection of posts is an introduction to some of my thoughts, interests, and experiences. Some were chosen because they’ve attracted attention in the past, and some just because I like them.
  • Media: Posts that are more visual than textual. I stole this idea from Twitter, which used to let you filter your feed to be more akin to Instagram.
  • Creators: A lot of what I post about is things people have made: art, design, film, music, performance, speaking, writing, and more. Here are those people. (The co-option of “creator” in the influencer age is maddening, but I’m here to take it back.)
  • Locations: Posts’ locations are included when relevant, and this landing page lets you explore increasingly specific locations by drilling down through countries, states, cities, and venues.
  • Film diary: This is co-located on Letterboxd, pretty much the only social network I still use. Along with the three bullet points that follow, the film diary is notable for containing a lot of posts (though not all) that merely log an activity without commenting on it. I’m not sure if people will find it disorienting that there are “empty” posts that are essentially titles without content, but I’ve tried to design my post listings to give a clear indication of their contents or lack thereof, so we’ll see.
  • Music library: I wish I could put dates to my entire music library, but my iTunes data reliably covers my last 20 years of album acquisitions, which is much better than nothing.
  • Concert diary: This was previously a separate site called Tinnitus Tracker. As V7’s scope ballooned, it made sense to discontinue TT and fold it into my main site, which was a relief, because I was never satisfied with TT’s design.
  • Reading diary: I’ve intermittently logged books I’ve read over the years on Goodreads and elsewhere, but hopefully I’ll be more consistent about it now that it has this home.
  • Topic: A limited taxonomy of more traditional tags. This can be a useful way to browse if you want to avoid the aforementioned “empty” posts, since topic tags are generally reserved for substantive posts.
  • Date: Another more traditional blog browsing method, month views offer snapshots of what I was up to and/or what was on my mind at a particular time.

Apart from the above browsing methods, there is one more: series. Any post that’s directly associated with other posts (e.g. a tweet thread) includes a list of all posts in that series. In fact, the post you’re reading right now is part of my long-running series documenting this V7 redesign as it was happening. I got out of the documentation habit in the later stages of the process, so to properly complete this series, I still need to write about the site’s components, typography, iconography, layout, color, generative background patterns, and a few other odds and ends. Keep an eye out for those posts.

In the meantime, there’s plenty to explore, including my projects and shop. A big part of this site’s raison d’être is to connect with kindred spirits, so if you find something interesting we have in common, please feel free to reach out!

All posts in this series

V7: Introduction

Redesigning my site in public

Welcome to RobWeychert.com V7! There are a number of new things I want to try with my site, from structure to aesthetics to code, and so it’s time to begin a fresh redesign. Inspired by my friends Jonnie and Frank, I’ve decided to do it in public from the ground up. I’m starting with bare-bones HTML and as the design process unfolds, each step will be reflected on the site in real time and documented… See more →

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V7: The “viewport” meta tag

Apparently it is still necessary!

The first thing I did when setting up this new version of my site was to put together some minimum viable HTML templates. Here’s the blog post template:

<!DOCTYPE html>
<html lang="en">
  <head>
    <meta charset="utf-8" />
    <title><!--POST TITLE--> | RobWeychert.com V7</title>
    <meta name="description" content="<!--POST DESCRIPTION-->" />
    <link rel="alternate" type="application/rss+xml" title="RobWeychert.com V7" href="/index.rss"/>
  </head>

  <body>
    <… See more →
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V7: Content priorities

Making my projects more visible

I added a tiny bit of CSS to aid readability by keeping line lengths in check on larger viewports:

body {
  margin: 0 auto;
  max-width: 75ch;
  padding: 1rem;
}

When calling the CSS file from the page head, I include a query string based on today’s date, which I’ll update when the CSS is updated. This will let updates get past the browser’s cache.

<link rel="stylesheet" href="/assets/css/main.css?20200108" />

Hopefully this small stylistic addition will keep things tidy enough until I properly begin the visual… See more →

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V7: Structural challenges

The ambitous scope of the timeline section

Most of this redesign’s structural challenges pertain to the timeline section, previously described thusly:

  • Timeline: The blog on the current version of my site, V6, collects most of what I’ve written for public consumption since 2001 across nearly 40 different sources. I’d like to expand that to include even more sources and content types, collecting virtually everything I’ve shared online in one sprawling, sortable/filterable timeline.

Since the projects section is a higher priority and the new… See more →

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V7: Timeline section inventory

Untangling the content

Progress on the redesign has slowed, partly because I’ve been busy with other things, and partly because, frankly, the open questions about the timeline section enumerated in my previous post are an intimidating mess, a perfect example of the early stages of the Design Squiggle.

In a fight or flight situation like this, here are the arguments for flight:

  • “Uh, the timeline isn’t even your top priority for the site, remember? What’s more important: working on… See more →
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V7: The timeline is taking shape

Making progress with sketches, wireframes, and a prototype

Though it’s mostly taken place in scattered, stolen moments, I’ve made a lot of progress on the UX of the timeline section, much of which was still a disconcerting mystery not so long ago.

With the help of the data categories and content inventory I established in the previous post, I’ve settled on a binary timeline concept: each post is either small or large. Small posts consist of up to 100 words and/or up to… See more →

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V7: On dependency

How I incorporate other people’s work into my own—and how I don’t

I might have expected quarantine life to be a boon to my site’s redesign process since most of my preferred social distractions were nullified. Instead, I’ve been using the time in isolation to make music videos, finalize a home purchase, move into said home, and try to find my place in our national reckoning on racism and public safety reform. But as I slowly shift some of my attention back to the redesign, I’ve been… See more →

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V7: Choosing a CMS

Do my new content requirements need a new content management system?

For awhile, I had basically resigned myself to the idea that the massive amount of stray content I’m planning to bring home (thousands of tweets, Flickr photos, etc) would necessitate moving my site onto a LAMP stack CMS. I started poking around in WordPress, which I hadn’t touched in years, and Craft, which I use regularly in my work at ProPublica. The former felt bloated and the latter’s setup presumed a level of back-end know-how… See more →

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V7: Beginning data migration

Prepping hundreds of tiny blog posts for republishing

Apropos of nothing, I decided that the first of the old entries I’d bring over to V7 would be granular ones:

  • Daily Haiku: A section of the fourth version of my site, beginning back in 2005. As the name suggests, I wrote a haiku every weekday based on the Dictionary.com Word of the Day. Each haiku was originally its own entry, but when I brought them over to V6 a few years ago, I consolidated… See more →
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V7: Renewed purpose

Goodbye, Twitter

It’s been nearly two years since I posted an update on this project! I’ve been moving it forward slowly and quietly since then, and I’ll share some details about those activities in due time, as well as details about how work and life changes have introduced new and different demands on my time and somewhat expanded the scope of the site. But for now, the most important takeaway is that my fundamental vision for V7… See more →

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V7: The Procrastination Destination

Working on my site instead of yours

I’ve given my V7 redesign project the unofficial tagline “The Procrastination Destination” since the significant progress it’s seen in the past few months has come mostly in stolen moments, some of which turned into extremely productive (and perhaps troublingly obsessive) deep dives. This recent movement has been pretty non-linear, and the tasks in play are all interdependent enough that none of them are really done until all of them are, but I seem to be… See more →

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V7: Eleventy it is

Switching static site generators

Every static site generator has idiosyncrasies, and Eleventy is no different. As is the case pretty much any time I try out software, I find that Eleventy often does things differently than I think it ought to, and it doesn’t always make itself as clear as I think it could. A couple of examples:

  • Eleventy has no built-in mechanism for date-based archives. A common blogging convention I’ve adhered to for many years involves organizing post… See more →
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V7: Expanding scope

Bringing more data and functionality into the mix

In my previous post, I mentioned Tinnitus Tracker, my standalone concert diary site which can be browsed by genre, artist, venue, city, state, and year. I had been planning to continue updating that site concurrently with V7, but it recently occurred to me that it makes a lot more sense to just consolidate the two sites, which in hindsight seems incredibly obvious.

For one thing, I’ve never been satisfied with the Tinnitus Tracker design, and… See more →

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V7: Metadata structure and sitemap

Solidifying the information architecture

I’ve been revising a metadata structure for blog posts and a sitemap for a few months now, and since I haven’t felt the need to tweak either of them in awhile, they’re probably solid enough to document here.

Metadata structure

The blog post metadata has been developed to accommodate a wide variety of post types, to give me a lot of flexibility in how to present them, and to give users a lot of options… See more →

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V7: The Great Data Migration

Bringing it all home

I’ve done a lot of work on the site in the last two months, and a launch date, while still a ways off, is finally coming into focus. I’ve been working on this redesign very intermittently for over four years now, but at this point I expect to keep at it until it’s done, with as little interruption as possible.

Among other recent advances, I’ve moved the site from Jekyll to Eleventy, chosen a font… See more →

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V7: The Great Data Migration, Part 2

Once more, with feeling

From the beginning, it was clear that data migration was going to be this redesign’s biggest, most cumbersome task, as the site was growing from 600-some blog posts to untold thousands. I assumed that reformatting the mountain of data arriving in disparate configurations from over a dozen external sources (as described in my previous post) would be the lion’s share of the work, and it would be smooth sailing from there. How wrong I was!… See more →

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V7: Launch day

Expanded site, new design, same me

I started redesigning this site in January of 2020. Remember January of 2020? We didn’t know we were living in the Before Times. There were still a few people in the White House who weren’t Fox News hosts or meme coin shills or raw milk evangelists. Our tech bro billionaires hadn’t yet entered the endgame of their persistent campaign to annihilate whatever sense of objective reality we once shared. We were so young.

I wouldn’t… See more →

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