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Pete Madden

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Why Hollywood Is Trying to Turn Everything Into Movies — Even Mindless Games Like ‘Fruit Ninja’

Vinson then realized that he was faced with a formidable predicament. There are no protagonists or antagonists in Fruit Ninja.

Goldner says the key to making movies from board games and toys is to “focus on understanding the universal truth about the brand.”

The film’s director and co-­writer, Tony Leondis, told me that “The Emoji Movie” actually began with… See more →

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