Fake

I'm not sure how long this has been part of Starbucks's visual identity, but it's fitting that they should try to co-opt the look of a local coffee shop, completely miss the point, and subsequently reinforce their own corporate homogeny. They may sometimes hire baristas with a creative, independent spirit, but they certainly won't let them anywhere near a chalkboard. Or, for that matter, let an actual chalkboard anywhere near one of their shops. Better to keep the brand consistent by emulating a fun environment than to actually have a fun environment.